10 million banana Choco Pie sold in 3 weeks


 

Orion, One of the biggest Korean snack brands, announced on Thursday that some 10 million "Banana Choco Pie sold in three weeks since its market launch.

As the original Choco Pie was first introduced in the market in 1974, the banana-flavored Choco Pie has been marketed to celebrate Orion's 60th anniversary. The company is said to have gained the inspiration of new flavor from the younger generation in their 20s and 30s who enjoy dessert made of chocolate and banana.

More than 2.1 billion Choco Pie was sold in 60 different countries last year along with its overseas sales of 301 billion won (approx. 264 million dollars).

"We have to satisfy the domestic demand first but will consider the possibility." Orion responded when asked about the possibility of exporting tis new flavored pie. 

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image by google.